Thursday, 17 November 2016

Star Wars: The Force Awakens - Marketing

Star Wars: The Force Awakens was marketed using many different techniques that helped to build up anticipation for it during the production process. This is a list of the different techniques used:

  • Websites
  • Social Media
  • Trailers / Teaser Trailers
  • Posters
  • Chat shows
  • Television Interviews
  • Product Tie-ins
  • Toys


An official website for Star Wars: The Force Awakens was created prior to the release of the film to attract attention through the internet by sharing information; this increased the audience massively as many people use the internet.

Social Media

Star Wars: The Force Awakens was advertised massively through the use of social media; this attracted a massive amount of people as essentially every person in every country with internet access uses social media. These two graphics present specific data based on the popularity of the film on different social media sites.

Teaser Trailers

These teaser trailers were released to share sneak previews from the film to the possible audience in an attempt to build anticipation at an early date.

Official trailer

The official trailer for Star Wars: The Force Awakens was released at a closer date to the official release of the film to show a final sneak preview of longer shots; this gave more detail about the film but not enough to give away too much, therefore increasing the anticipation and audience.


Official posters for Star Wars: The Force Awakens were released with different formats and layouts depending on which country they were released for. As shown in the two examples below, the Chinese poster attracts more attention to the stormtroopers and the spaceships in comparison to the US poster; this represents how different cultures and audiences are attracted by different aspects in films.

Chat shows

The cast and crew of Star Wars: The Force Awakens featured as guests on live chat shows and television news interviews; this shared some information about the people involved with the film with the audience, therefore increasing interest.

Product tie-ins

Disney and Lucasfilm made deals with businesses and companies of all different sizes that produce all different kinds of goods and products; these deals allowed the companies to brand their products with Star Wars: The Force Awakens advertising. This made money for these companies and it created a lot of advertising that could be seen by everyone in any part of the world.


Disney and Lucasfilm also made deals with businesses and companies that produce children's toys; these deals allowed these companies to produce toys with a relation to Star Wars: The Force Awakens. This attracted a larger audience as it advertised the film to children.


The cast of Star Wars: The Force Awakens were photographed and presented on magazine covers. This attracted the attention of teenagers and young adults as they are the most common audience of magazines.